Sounds familiar? It definitely should, as this kind of a message seems vital for running the purchase processes in online environments with desired effects. As it turns out, proper advertising leading clients to engaging with products is not necessarily enough for making profit. Research from Baymard Institute shows that 69.82% of online shopping carts are eventually given up. What would you say if ModulesGarden had a reality-based way to reduce this alarming 7:10 ratio?

But let’s go back to basics for a bit – what are we actually dealing with when speaking of cart abandonment? It is a term used to describe situations in which buyers leave behind incomplete purchases on e-commerce platforms. The first points of relevant data were collected around 2002, when electronic commerce was still in its infancy. Even so, the problem was already notable, so apart from sending emails to clients in order to assess their shopping experiences, companies started to dispatch automated messages to the ones who decided not to carry on with the checkout.

Your business, regardless of the industry, can greatly benefit from winning back the attention of those who are still on the fence, not only by reminding them about the viewed items, but also by showing you exactly why the hesitance has occurred. Below, you can take a look at the most common reasons behind buyers’ withdrawal.

Just by implementing the right checkout optimization to your WHMCS platform, your client conversion rate can spring back up to 35.62%, as mentioned in Baymard Institute’s research findings, which is exactly what our newest module – Abandoned Cart For WHMCS was developed for.

The functions of our latest module will help you increase this percentage by sending email reminders to your clients who have left their shopping carts full, without completing the order.

It will also provide you with valuable statistics on all shopping statuses – ordered or not. It is possible to collect this data within selected time periods, starting from one month up to one year! Learning more about your customers will help you to meet their expectations even more precisely. If you want to make sure that the notifications actually make a difference, select the option of multiple reminders, which will subtly, yet effectively revert shopper’s attention to your products.

Our module is highly customizable, so you can easily specify which items you want to remind about, change the time of sending the notifications, address logged in and guest clients separately, or even use custom templates for your messages. Worried that reaching out to your customers will be difficult due to lack of contact details? We’ve got this! With our module, you can configure general settings to require an email address or login in order to proceed.

Remember, an abandoned shopping cart is not a lost opportunity, but a chance to engage with your customers. Take proper care of your revenue, and put our module to the test right now!

Multiply your orders!

You don’t have to be reminded how great and unique of an opportunity this is to expand the capabilities of your business beyond imagination, so let us quickly list some of our modules especially worthy of your attention:

These mentioned and all other WHMCS modules in our vast offer have just been struck by a mind-numbing 25% discount, covering new orders placed for annual licenses, open source versions, and even license upgrades!

 
The promo code: 25%BlackWeeks
 

Hold on, it gets crazier – you can take advantage of this deal for two whole weeks, that is until December 4th, and completely reinvent your WHMCS system beyond recognition with countless products! Don’t wait any longer, as the season of greatest markdowns on the planet has finally begun!

Ready, steady, go!

The promotion is now globally active across our marketplace, and all products are automatically available at the new lower price.

Again, we join the retail equivalent of the Super Bowl with a bargain you will not want to miss. With an electrifying 21% discount there should be no hesitation for you to grab any single product from our Marketplace at a very affordable price. This promotion covers both annual licenses and open source modules, leaving you with an infinite choice of your dream picks. Moreover, the discount works for license upgrades too, because why not? We want to make your shopping spree as unique as it can get!

Step one: Visit our website to search through the finest WHMCS modules.

Step two: Select the products that will boost your business potential the most.

Step three: Place your order exactly as you would do normally – no extra steps or promo codes required!

Step four: Enjoy massive amounts of savings!

Lastly, we would like to make it clear that the event qualifies your shopping list to be discounted no matter the number of products. Keep that in mind, and elevate the performance of your WHMCS system while such a remarkable event occurs!

Be mindful though that this particular promotion is highly limited in time. So gear yourself up with the fanciest software before the shopping madness ends on December 3rd!

Treat yourself to splurging!

ModulesGarden has a gift for discovering what clients’ dreams are made of. This year we really outdid ourselves, ensuring they will instantly come true with a little aid of the mind-blowing 21% discount for the entire collection of our products. Should it be an annual license, an open source version, or both – do not let anyone stop you from snatching up the hottest modules you have had an eye for the last 12 months!

Take a pleasurable stroll through our Marketplace and order any single WHMCS module your heart longs for – all necessary pricing arrangements have already been taken care of, so there are no extra steps required to pay less. As we want to give free rein to your software desires, we have unlocked the bonus that allows you to upgrade any active product into the unencrypted version at a price reduced not only by 100% of the amount you have previously paid for the license, but also by our impressive Cyber Black Week discount! Do you think one more reason to grasp the bargain would be too much already? We don’t think so either. Hence, there is absolutely no limit of how many items you can fill your shopping cart with. Trust us when we say, there will literally be no better time to give your WHMCS system a much needed power-up!

Brace yourself though: this spicy deal is just as appealing as it is limited in time, so be quick and stock up on your software supplies before the close of November!

Embark on a shopping odyssey!

November 29th indeed approached fast, with Cyber Monday hot on its heels. This year we are in an exceptionally good mood for the celebration, hence we decided to prolong this ravishing occasion and turn it into an entire week of black shopping madness! A one-day sale is fun, but five-day-long craziness is way much better, isn’t it?

From now on you are given the remarkable chance to save 21% on the purchase of absolutely any module – open source versions included! How to pick up new pieces of software at such an incredibly reduced price?

Promo Code: #BlackWeek21%

The rules are dead simple: shop for as many products as you want before the end of December 2nd, 2019 CET Time, apply the above promo code in the appropriate box while at the checkout, and watch how the superabundant 21% discount is being automatically added to your invoice!

Race to our website and lay your hands on your favorite gear at a fraction of the cost!

Ready, set, go!

Unencrypted software is quite a big deal but with the below promo code you may now buy absolutely any open source product at a shocking 25% discount!

CyberMonday_OS25%

That is honestly one of the most generous bargains we have ever pulled off on our decoded WHMCS gear, and it will remain up for grabs only until the end of 28th November, 2018 CET Time so you should better shake a leg!

Now, as for the practicalities, getting hold of your dream source code is not a rocket science and you will surely have your product ready in next to no time. Simply enter the above code in the right box whenever making an order, and we will take care of the rest!

Not all of you may know but recently our entire open source mechanism has gone through some big-scale changes. Owing to this substantial overhaul, not only can you upgrade you current annual license to the open source kind with a single click, but enjoy nearly all unencrypted tools at much more inviting prices as well. Want to push your savings to the maximum level and combine the license upgrade with the Cyber Monday discount? Open a ticket to the Product Pre-Sales department and we will work out a solution satisfying to all parties!

What other reasons you might need to make an instant enhancement of your entire business?

Snatch up the best deals!

Purchase any annual license before the end of 24th November, 2018 CET Time at a bumper 25% discount! To take advantage of our Black Friday promotion, you only need to put the below code in the appropriate box while placing an order on our website and a discounted invoice will be generated automatically.

BlackFriday_MG25%

The offer cannot be applied to other product types than annual, but you can – and should! – spice it up even more by combining the promo code with other discounts generated automatically at the checkout. So pick up as many software items as you want, and just let the thought of all the extra money you save sink in!

We cannot guarantee that such a splendid opportunity will present itself any time soon, but we do promise that buying your favorite modules ahead will feel real good.

Fishing for a discount on the modules’ open source version?

The rules are extremely simple: once the Black Friday bargain is over, so is the promotion for annual licenses, giving way to the absolutely one-of-a-kind Cyber Monday offer devoted exclusively to the unencrypted software.

Go for the deal that suits your business best!

Let’s get the party started!

First of all, you have to realize that monitoring of your regular income on a month-to-month basis will not give you a full picture.

Taking this into account, if you want your web hosting company to grow and succeed, you need to:

• Increase your MRR – it does not always mean immediate growth of the NET income!
• Increase the value of your users – in both the short and long run,
• Reduce churn – not only the revenue churn, but also the subscription and customer churn.

In order to make proper decisions about the above factors, you need to keep track of multiple metrics. It is also extremely important to compare the results in custom time intervals (e.g. quarter to quarter), as well as be able to filter them by products or customer groups. Below you will find the key measures, which, in my opinion, you should trace on a daily basis.

Monthly Recurring Revenue (MRR)

MRR is a report that indicates how much money you can expect from your active subscriptions. Typically, if your client base increases, or the value of an individual customer does, the MRR metric strongly and steadily grows. However, generating new sales is not the only method to increase MRR. Acquiring new clients is thought to be more expensive than maintaining the existing ones, so you may consider increasing the income of your current customers instead!

An example of a steady and stable growth of MRR. The higher it is, the better condition of a company and the higher its value.

Average Revenue Per User (ARPU)

ARPU defines how much revenue you get from one active client on average. Customers having only free trial, one-time or free products do not impact ARPU, so it’s related to the subscription model only. Usually, ARPU increases if your clients buy new services or make upgrades. Furthermore, ARPU can be used to figure out if the new changes in your offer turned out to be right. For instance, when you introduce a new service for your customers or modify the pricing scheme, ARPU will increase if your clients liked it!

An example of successful VAS introduced in June! ARPU grew, which means that the existing client base pays you more on average.

Lifetime Value

LTV is used to define a total profit from one customer through your entire business relationship with them. In other words, it is an indicator of how much money a single client brings to your company on average. It is very often applied to calculate the profitability of marketing campaigns by comparing it to Customer Acquisition Costs (CAC). Obviously, you need to get more money from a user than it costs you to acquire them. It is not just a metric, it also gives a business owner the general impression about the quality of their services – the longer your clients stay and the more money they spend, the better your service quality!

An example of decline in customer loyalty for the company. As you can see on the trendline (the grey line), the value slowly decreases. This company needs to find the reason behind it, and then, perhaps consider extra discounts for existing clients?

Churn – Three reports on how your business is losing

“Churn” is an ominous word that makes every owner of a subscription-based business shake in their boots. Putting it simply, the higher the churn, the more revenue you lose from the already acquired client base. There are, however, three churn reports that you can monitor to gain the full view:

• Subscription Churn – it doesn’t necessarily translate into the loss of a customer, as they can still have other active subscriptions with you,
• Revenue Churn – it is the value of all lost subscriptions and downgrades,
• Customer Churn – it means that a cancelled customer has no more active subscriptions.

If your customers have multiple services, the Customer Churn will be slightly different and smaller than the Subscription Churn. In the above example, you can notice the huge churn increase in May. It was probably due to some major network problems with the hosting services.

The Revenue Churn may also have a different shape than the Customer/Subscription Churn, because, typically, pricing of services varies. In addition, the Revenue Churn includes downgrades that are not considered by the Subscription Churn report.

Where can I learn more? Where can I get these reports for my company?

If you would like to have a tool that allows you to browse all discussed reports or if you’re simply interested in these topics, I strongly suggest that you subscribe to the MetricsCube Newsletter. I will be providing much more detailed materials about them on the MetricsCube Blog, starting on July, and everyone subscribed will be up to date with new publications.

Subscribe!

For more details about my MetricsCube project, please visit the website: www.metricscube.io

As part of our spectacular deal, all Affiliates who generate the sale on the level of at least 10 orders before the close of May will earn twice as much commission for every single finalized product purchase!

If this unprecedented range of opportunities offered to you by our rare bargain is not enough, we are euphoric to pamper all freshly joined Affiliates with an extra welcome gift. Sounds like something worth exploring? Apply to our Affiliate Program today and we will let you in on every gripping detail!

Skyrocket Your Gains!

Oh, and no need to worry about any additional expenses. We do not collect any entry fees for the membership in our Affiliate Program. Partnering with us is both entertaining and free!

This year we are in an exceptionally good mood for the celebration which we would very much like to pass onto you too! Witnessing how much excitement was caused by our Black Friday offer, we have decided to not only prolong its ravishing deal granting you a 25% discount on all modules and extensions from our Marketplace but stretch out the promotion even further and turn it applicable to products with open source version as well! How to come into possession of your desired item at a reduced price? No rocket science here – all you have to do is put in the following code in the appropriate box while making an order.

Promo Code: #CyberMondayFeast

Having such powerful weapons at your disposal, you are more than sure to drive off the post-Black Friday blues syndrome. Make sure you extract as much as you can from our enthralling Cyber Monday deal – opportunities like these do not knock twice! The party will last until Tuesday inclusively.

Jump Into The Future!