Wait! Don’t leave us yet, your cart is waiting!
Sounds familiar? It definitely should, as this kind of a message seems vital for running the purchase processes in online environments with desired effects. As it turns out, proper advertising leading clients to engaging with products is not necessarily enough for making profit. Research from Baymard Institute shows that 69.82% of online shopping carts are eventually given up. What would you say if ModulesGarden had a reality-based way to reduce this alarming 7:10 ratio?
But let’s go back to basics for a bit – what are we actually dealing with when speaking of cart abandonment? It is a term used to describe situations in which buyers leave behind incomplete purchases on e-commerce platforms. The first points of relevant data were collected around 2002, when electronic commerce was still in its infancy. Even so, the problem was already notable, so apart from sending emails to clients in order to assess their shopping experiences, companies started to dispatch automated messages to the ones who decided not to carry on with the checkout.
Your business, regardless of the industry, can greatly benefit from winning back the attention of those who are still on the fence, not only by reminding them about the viewed items, but also by showing you exactly why the hesitance has occurred. Below, you can take a look at the most common reasons behind buyers’ withdrawal.
Just by implementing the right checkout optimization to your WHMCS platform, your client conversion rate can spring back up to 35.62%, as mentioned in Baymard Institute’s research findings, which is exactly what our newest module – Abandoned Cart For WHMCS was developed for.
The functions of our latest module will help you increase this percentage by sending email reminders to your clients who have left their shopping carts full, without completing the order.
It will also provide you with valuable statistics on all shopping statuses – ordered or not. It is possible to collect this data within selected time periods, starting from one month up to one year! Learning more about your customers will help you to meet their expectations even more precisely. If you want to make sure that the notifications actually make a difference, select the option of multiple reminders, which will subtly, yet effectively revert shopper’s attention to your products.
Our module is highly customizable, so you can easily specify which items you want to remind about, change the time of sending the notifications, address logged in and guest clients separately, or even use custom templates for your messages. Worried that reaching out to your customers will be difficult due to lack of contact details? We’ve got this! With our module, you can configure general settings to require an email address or login in order to proceed.
Remember, an abandoned shopping cart is not a lost opportunity, but a chance to engage with your customers. Take proper care of your revenue, and put our module to the test right now!