“The true business of every company is to make and keep customers” – Peter Drucker
A long time ago, when there was no Internet, business was far more effortless as it was based mostly on one-to-one trades and the process of dealing proceeded without any specific marketing strategy. It all changed with the advent of new technologies causing massive growth of global market along with the explosion of business competition. The world became a place where a product had to reach a client, not the other way around. In consequence, the existing approach required a full revision.
The awaited novelty came along with the birth of customer relationship management. CRM arose as a system destined to handle relationships with clients excelling the whole business. Customers were no longer just the audience, they became real assets and they meant to be treated as such. In this new era of business, companies had to focus on both retaining existing clients and acquiring new ones in order to fully utilize their potential. With the help of high end technologies and software, CRM system evolved to a complex platform for every business, no matter how big or small, to solidify relations with customers and at the same time decrease the costs with no influence on the quality of products.
Nowadays, in the commercial reality, client-oriented strategy is one of the most significant parts of the business. Installing CRM system can easily improve the condition of a company and help face new dimensions of marketing effectively.